Walk into any lingerie store and you’ll likely be offered a tape measure and a fitting that ends in a letter-number combo—usually something like 36C or 38D. But let’s be honest: how often has that number actually led you to a bra that fits?

Especially in midlife, traditional sizing falls painfully short. Our bodies are changing—shifting shape, becoming more asymmetrical, responding to hormones—and the “solutions” on the market still rely on a system built around two static measurements. That’s not just outdated—it’s broken.

The Tape Measure Problem

Bra sizing as we know it was invented nearly 100 years ago. It uses just two measurements: your underbust and the fullest part of your bust. From this, brands calculate a size like 34B or 36DD. Some companies offer “half cup” sizes or expanded size ranges as a fix, but they’re still working within a rigid system that can’t possibly account for the diversity of real bodies.

A half cup doesn’t help if one breast is a full cup larger than the other. A bigger band size doesn’t solve issues with strap digging, side spillage, or cup gaping. And a tape measure can’t account for things like breast weight, individual breast size, or breast shape—all of which impact comfort and support.

At DOUBL, We Ditched Sizes Altogether

Instead of relying on guesswork or outdated formulas, we use a one-minute, fully clothed smartphone scan to capture over 250 measurements of your unique body. These aren’t just about circumference—they include volume, slope, spacing, and shape. It’s a full-body scan because breast fit isn’t just about breasts. It’s about how the entire bra sits on your torso, moves with you, and supports you throughout the day.

Once scanned, we generate a digital mannequin of your body and fit your bra virtually before it’s ever sewn. No size charts and no compromises.

Built for Midlife Bodies

Your body isn’t the same as it was ten years ago—and it shouldn’t have to fit into a system that hasn’t changed in fifty. Whether your breasts have become softer, less symmetrical, or you’re experiencing hormonal changes like weight redistribution or hot flashes, our bras are made to meet you where you are now.

Because bras shouldn’t just “kind of” fit. They should actually fit—without foam, wires, or discomfort.