Not all bras are built for a lifelong career. Some start strong but lose their shape over time. Others were never quite the right fit to begin with. Either way, if your bra is no longer doing its job, it’s time to hand it a retirement package and move on to something better.

Not sure if your bra is ready to clock out for good? Here are six signs it’s time to let it go.

1. The Support Just Isn’t There Anymore

A great bra should have your back—literally. If the band is riding up, the straps are slipping, or the cups aren’t offering the coverage you need, it’s no longer up to the task. Consider this your sign to replace it with something designed to actually support you.

2. It’s Been in the Job Too Long

If you can’t remember when you bought your go-to bra, it’s probably overstayed its welcome. Elastic weakens, fabrics stretch, and what once fit perfectly may now be barely holding on. Even the best bras have a career lifespan—it’s time to promote something new.

3. It’s Causing More Stress Than It’s Worth

A bra should make your day easier, not require constant readjustments, strap-fixing, or midday breaks to recover from the discomfort. If you spend more time fixing your bra than focusing on your life, it’s clear: this one is not doing its job anymore.

4. The Fit Has Changed (Because You Have, Too!)

Bodies change—whether from weight fluctuations, hormonal shifts, or just the natural effects of time. If your bra no longer fits the way it used to, don’t try to force it. You deserve a bra that fits you as you are today.

5. It’s Leaving a Mark (Literally)

Deep red grooves in your shoulders? Band imprints around your ribs? A bra that truly fits should feel like a second skin, not a restrictive uniform. If yours is leaving behind a paper trail of discomfort, it’s time to hand it a resignation letter.

6. You Dread Putting It On

If wearing your bra feels like a chore rather than a comfort, that’s a sign you’ve outgrown it. The right bra should feel effortless—no squeezing, pinching, or counting down the hours until you can take it off.

Time for a Well-Earned Upgrade? Meet DOUBL.

Retiring an old bra doesn’t have to mean the exhausting search for another standard size that almost fits. DOUBL bras are made for your exact shape—no wires, no foam, no frustrating guesswork. Just effortless, custom-made comfort that works as hard as you do.

Your old bra has done its time—give it the retirement it deserves. It’s time for something better.